The Internet has become a ongoing emerging source that tends to expand more and more. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in consumer. A clear advantage a consumer has with online advertisement is that he or she has control over the item, choosing whether to check it out or not. Online advertisements also can offer various forms of animation. In its most common use, the term online advertising comprises all sorts of banner advertisement, e-mail advertising, in game advertising, and keyword advertising, on platforms such as facebook, Twitter, or Myspace has received increased relevance. Web related advertising has a variety of sites to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue. For the year 2012, Jupiter research predicted $34.5 billion in US online advertising spending.
My experience and interests lie with Internet and new media advertising. Having built a first-of-its-kind instream Internet video advertising exchange (aggregating many video adnetworks), I’ve spent over four years learning about “over-the-top” or IPTV advertising space. I believe the market is waiting for further disruption fueled by the success of properties such as YouTube.
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