Eyespot Offers Seamless Migration to Publishers Transitioning From VideoEgg

Eyespot Provides Small Web Sites With Ad-Supported Video Hosting and Interactive Applications

SAN DIEGO, CA–(Marketwire – March 7, 2008) – Eyespot (www.eyespot.com) is offering Web publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite (available at www.eyespotnetwork.com) lets even the smallest Web sites drive their traffic and monetization with online video. Eyespot is offering its support to publishers who have been informed that they need to migrate from the VideoEgg Publisher and Player service. Web site publishers can be up-and-running within the Eyespot Network in a matter of hours, with little to no disruption. Publishers can simply register in four steps at eyespotnetwork.com or contact collaborate@eyespot.com for direct assistance in making the transition.

“Small publishers often face a Catch-22: they want to use video to grow their communities, but find that video service application providers aren’t able to work with them until they have significant traffic,” said Jim Kaskade, President and CEO of Eyespot. “We’ve created a number of cost-effective solutions for Web publishers of every size, including long-tail publishers.”

The Eyespot Personalization Suite includes:

--  Fundamental video infrastructure for core video publishing
--  Advanced rich Internet and mobile video applications that not only let
    consumers view, upload and share videos online and via mobile, but also
    allow consumers to easily mix professional and user-generated content
--  A library of more than 1,000,000 rights-cleared videos, music and
    photos
--  Instant monetization of in-stream ads from leading advertising
    networks
--  The option to leverage the Eyespot Network for content syndication for
    added reach and visibility
--  Free (ad-supported) or low-cost monthly subscription offerings

“We’ve spent a considerable amount of time building a video SaaS platform that is well-suited to profitably serve publishers of all sizes, working with even the smallest of Web sites to understand their needs, while applying insight from our implementations with leading brands,” said Kaskade. “We’re committed to helping small sites with big plans succeed in today’s competitive and crowded online environment.”

Rather than build an in-house ad-sales capability, Eyespot has partnered with best-in-class ad networks to intelligently insert in-stream video advertisements from multiple ad sources. This maximizes ad revenue in a way that would be impossible for a single ad network.

“Serving as an in-stream advertising exchange gives us a much broader source of advertising for our publishers’ video inventory,” said Kaskade. “It also allows us to leverage economies of scale on behalf of Web sites who alone may be unappealing to advertisers but that as a group represent a highly desirable target audience.”

About Eyespot

Eyespot provides Web-based and mobile video applications and media libraries for publishers of all sizes that consumers use to personalize and virally distribute ad-supported video content. The Eyespot Personalization Suite features drag-and-drop video editing tools, mobile and broadband distribution capabilities, and access to a library of over 1,000,000 rights-cleared videos, photos, and music. Eyespot is a trusted partner to more than 4,000 leading publishers in the music, film, broadcast TV, sports, and social networking sectors. For more information, visit www.eyespotnetwork.com.

Jim Kaskade

Jim Kaskade is a serial entrepreneur & enterprise software executive of over 36 years. He is the CEO of Conversica, a leader in Augmented Workforce solutions that help clients attract, acquire, and grow end-customers. He most recently successfully exited a PE-backed SaaS company, Janrain, in the digital identity security space. Prior to identity, he led a digital application business of over 7,000 people ($1B). Prior to that he led a big data & analytics business of over 1,000 ($250M). He was the CEO of a Big Data Cloud company ($50M); was an EIR at PARC (the Bell Labs of Silicon Valley) which resulted in a spinout of an AML AI company; led two separate private cloud software startups; founded of one of the most advanced digital video SaaS companies delivering online and wireless solutions to over 10,000 enterprises; and was involved with three semiconductor startups (two of which he founded, one of which he sold). He started his career engineering massively parallel processing datacenter applications. Jim has an Electrical and Computer Science Engineering degree from University of California, Santa Barbara, with an emphasis in semiconductor design and computer science; and an MBA from the University of San Diego with an emphasis in entrepreneurship and finance.

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