Eyespot Offers Seamless Migration to Publishers Transitioning From VideoEgg
Eyespot Provides Small Web Sites With Ad-Supported Video Hosting and Interactive Applications
SAN DIEGO, CA–(Marketwire – March 7, 2008) – Eyespot (www.eyespot.com) is offering Web publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite (available at www.eyespotnetwork.com) lets even the smallest Web sites drive their traffic and monetization with online video. Eyespot is offering its support to publishers who have been informed that they need to migrate from the VideoEgg Publisher and Player service. Web site publishers can be up-and-running within the Eyespot Network in a matter of hours, with little to no disruption. Publishers can simply register in four steps at eyespotnetwork.com or contact [email protected] for direct assistance in making the transition.
“Small publishers often face a Catch-22: they want to use video to grow their communities, but find that video service application providers aren’t able to work with them until they have significant traffic,” said Jim Kaskade, President and CEO of Eyespot. “We’ve created a number of cost-effective solutions for Web publishers of every size, including long-tail publishers.”
The Eyespot Personalization Suite includes:
-- Fundamental video infrastructure for core video publishing
-- Advanced rich Internet and mobile video applications that not only let
consumers view, upload and share videos online and via mobile, but also
allow consumers to easily mix professional and user-generated content
-- A library of more than 1,000,000 rights-cleared videos, music and
photos
-- Instant monetization of in-stream ads from leading advertising
networks
-- The option to leverage the Eyespot Network for content syndication for
added reach and visibility
-- Free (ad-supported) or low-cost monthly subscription offerings
“We’ve spent a considerable amount of time building a video SaaS platform that is well-suited to profitably serve publishers of all sizes, working with even the smallest of Web sites to understand their needs, while applying insight from our implementations with leading brands,” said Kaskade. “We’re committed to helping small sites with big plans succeed in today’s competitive and crowded online environment.”
Rather than build an in-house ad-sales capability, Eyespot has partnered with best-in-class ad networks to intelligently insert in-stream video advertisements from multiple ad sources. This maximizes ad revenue in a way that would be impossible for a single ad network.
“Serving as an in-stream advertising exchange gives us a much broader source of advertising for our publishers’ video inventory,” said Kaskade. “It also allows us to leverage economies of scale on behalf of Web sites who alone may be unappealing to advertisers but that as a group represent a highly desirable target audience.”
About Eyespot
Eyespot provides Web-based and mobile video applications and media libraries for publishers of all sizes that consumers use to personalize and virally distribute ad-supported video content. The Eyespot Personalization Suite features drag-and-drop video editing tools, mobile and broadband distribution capabilities, and access to a library of over 1,000,000 rights-cleared videos, photos, and music. Eyespot is a trusted partner to more than 4,000 leading publishers in the music, film, broadcast TV, sports, and social networking sectors. For more information, visit www.eyespotnetwork.com.
