Eyespot and Tremor Media partner to deliver advertiser-friendly social media
Eyespot unites viral power of user generated content with brand generated video to transform interactive media campaigns
San Diego (May 24 2007) Eyespot (http://www.eyespot.com) and Tremor Media (www.tremormedia.com), the leading online video advertising network, today announced a partnership that enables content owners to turn video mashups into revenue streams. As a result, brands can harness the unmitigated viral power of user generated content (UGC) that is advertiser-safe and approved by leading companies in the entertainment industry.
With this new partnership, content owners can harness the potential to drive revenue from the virtually limitless energy of social media, supplying pictures, audio, and video from media catalogs while offering users the control over their media usage that they desire.
Eyespot’s user-friendly, browser based video mashup platform creates a compelling experience for users to play with their favorite media and create something new to distribute to friends, family, and fans. Social media is increasingly becoming a critical tool for movie, music, sports and advertising campaigns as users spend more time with online media than traditional broadcasting. The interactive activity is no longer merely promotional but can serve as a product in and of itself.
“Eyespot and Tremor came together to address the gap that existed in the social media movement. Until today, there was a great divide between user generated content and brand safe content. As social media transforms the landscape, this offering will prove to be a significant step in taking interactive media campaigns to a more meaningful and compelling level,” said Jim Kaskade, CEO and co-founder of Eyespot.
Tremor Media’s advertising network will be fully integrated into Eyespot’s platform providing in-stream video advertising opportunities. Tremor delivers in-stream ads and will deliver :5 to :15 ads for pre-roll, mid-roll and post-roll. Tremor Media recently announced their own initiatives to deliver shorter advertising associated with short form and user generated content, ensuring a better user experience while providing a fair value exchange for the user.
“Eyespot’s end-to-end system solves the rights management requirements for catalog owners and sponsors that our advertisers need when associating their brands with user generated content and social media,” said Jason Glickman, CEO of Tremor. “Eyespot allows their users to consume, control and manipulate their online media in a way that provides high value and eliminates risk to brands while delivering an exciting and engaging experience for users.”
The combined offering of the two companies is being deployed across the Eyespot platform, which is comprised of a growing number of leaders in digital media who recognize the marketing power of the prosumer. Media companies can now manage their own campaigns, including their professionally produced content, while leveraging the social magnifier of UGC injected by individual influencers.
Eyespot changed the landscape of online digital media when it offered the world’s first suite of online video editing and remixing community applications, where consumers can easily upload, edit, mix together and share video clips, audio files or photos in one place online. The company was founded in 2005 by Jim Kaskade and David Dudas, technology and digital media industry veterans and is based in San Diego, Calif. The Company has been quietly developing a new video SaaS for online distribution, syndication, and monetization. It’s direct-to-consumer website, eyespot.com, and associated interactive applications are now offered for others to deploy on their own websites.