Part 1: Cloud Computing – A Complex Ecosystem?

I like to start with a simple view of the cloud landscape (acknowledging that this is an over-simplification) by describing three groups of vendors who either develop enterprise software for the cloud used as part of their own service or which is incorporated into other’s cloud services:

  1. Legacy System Management
  2. Cluster Management
  3. Cloud Management

Legacy System Management

These are the usual suspects including CA, IBM, BMC, HP, and Microsoft. This group has evolved with the datacenter and has its roots starting as far back as the mainframe. These solutions are typically very expensive, and slow to change. These vendors are only beginning to add “cloud” capabilities into their existing tools and/or connecting with recently established cloud management startups.

Cluster Management

As soon as commodity hardware began to take root in the datacenter, the need to build and manage clusters effectively arose quickly. Established vendors in this space include Platform and Univa. These vendors are now trying to leverage their strengths in managing very large deployments of servers into the cloud computing space. Because of a lack of resources compared to the legacy system management vendors, this group will most likely partner to extend their reach beyond the traditional “High Performance Computing” space and into general datacenter applications including cloud deployments.

Cloud Management Software

Over the past 18 months many cloud startups have emerged with what I’ll refer to as “light-weight” web applications. Not to discount the value involved, but most of these companies started by making Amazon’s services easier to administrate. Most focused on “virtual machine management.”Spinning up, spinning down, recovering, programming, etc. your VMs.

In general, this group of applications has to be somewhat simple to be developed and deployed within 18 months (typical conception, funded, and beta launch timeframe). Because these applications are web-based, they all offer the sexy features of Web 2.0 and associated usability that makes it difficult for the legacy system management and cluster management software vendors compete (these groups are still trying to answer the question of, “what’s a RESTful API?”).

The question associated with Cloud Management vendors is whether their work is defensible, and what happens when the public cloud providers get smarter and incorporate the same value-add? It will be a continued race to stay ahead.

The other challenge is that these providers typically operate within the domain of “small deployments”…meaning that you don’t need to manage too many virtual machines.

Also, most only focus on existing cloud systems. So who is working on helping people build their cloud?

Part 2: Cloud Computing – A Complex Ecosystem?

Jim Kaskade

Jim Kaskade is a serial entrepreneur & enterprise software executive of over 36 years. He is the CEO of Conversica, a leader in Augmented Workforce solutions that help clients attract, acquire, and grow end-customers. He most recently successfully exited a PE-backed SaaS company, Janrain, in the digital identity security space. Prior to identity, he led a digital application business of over 7,000 people ($1B). Prior to that he led a big data & analytics business of over 1,000 ($250M). He was the CEO of a Big Data Cloud company ($50M); was an EIR at PARC (the Bell Labs of Silicon Valley) which resulted in a spinout of an AML AI company; led two separate private cloud software startups; founded of one of the most advanced digital video SaaS companies delivering online and wireless solutions to over 10,000 enterprises; and was involved with three semiconductor startups (two of which he founded, one of which he sold). He started his career engineering massively parallel processing datacenter applications. Jim has an Electrical and Computer Science Engineering degree from University of California, Santa Barbara, with an emphasis in semiconductor design and computer science; and an MBA from the University of San Diego with an emphasis in entrepreneurship and finance.

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