Big Data Use-Case: ETL made easy

This Big Data use-case involves a Global Fortune 100. The company is interested in rethinking how they manage the many disparate billing systems and data marts which IT  supports within its multiple divisions. The data from the systems is provided in multiple formats including: flat files, feeds, and SQL extracts.

Question: So what’s the issue? Why not just use IBM’s Datastage and SQL in Teradata?

Answer: Maybe because it’s expensive? And using the Teradata DBMS to perform some of the data manipulation is inefficient. Teradata is meant to be focused on decision support, not ETL.

This is where Hadoop can provide a very cost-effective ETL platform which manages all aspects of data integration while still addressing requirements in scalability and usability.

Think about it.

Jim Kaskade

Jim Kaskade is a serial entrepreneur & enterprise software executive of over 36 years. He is the CEO of Conversica, a leader in Augmented Workforce solutions that help clients attract, acquire, and grow end-customers. He most recently successfully exited a PE-backed SaaS company, Janrain, in the digital identity security space. Prior to identity, he led a digital application business of over 7,000 people ($1B). Prior to that he led a big data & analytics business of over 1,000 ($250M). He was the CEO of a Big Data Cloud company ($50M); was an EIR at PARC (the Bell Labs of Silicon Valley) which resulted in a spinout of an AML AI company; led two separate private cloud software startups; founded of one of the most advanced digital video SaaS companies delivering online and wireless solutions to over 10,000 enterprises; and was involved with three semiconductor startups (two of which he founded, one of which he sold). He started his career engineering massively parallel processing datacenter applications. Jim has an Electrical and Computer Science Engineering degree from University of California, Santa Barbara, with an emphasis in semiconductor design and computer science; and an MBA from the University of San Diego with an emphasis in entrepreneurship and finance.

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