Eyespot Launches Plug-and-Play Video Production Studio for Online Content and Website Owners

Interactive Video Mixer Can Be Up-and-Running in Minutes; Drives Engagement, Monetization, and Viral Sharing

Eyespot has now made its industry-recognized video production suite available to content owners and Website publishers as a self-serve Web application at www.eyespotnetwork.com. Eyespot’s video mixing technology is already in use by leading content companies such as Lucasfilm, Ltd., the NBA and Fox Interactive Media. Now, any online community or marketing agency with Web administration capabilities can use the same technology to drive consumer engagement and ignite viral sharing. It is a completely hosted solution that brands can implement in minutes.

“Personalization and engagement are the keys to creating viral online video,” said Jim Kaskade, President and CEO of Eyespot. “Whether you are a major brand like Coke, or a large digital media producer like Viacom, or a social networking property like Facebook, you need to leverage your online user’s interest in producing and personalizing content. Now Eyespot has opened this capability up to any property — large or small.”

Eyespot’s mixer empowers consumers to create personalized videos using a variety of assets (user-generated content, professional content, mobile footage) and layering in personal effects (music, visual treatments, text), all within an intuitive, drag-and-drop interface. One popular application of Eyespot’s mixing technology is the ability to create interactive video contests using “mixables” through a self-service campaign platform. Recent Eyespot-powered contests include those for music artists like Lil Wayne, Tokio Hotel, and Judas Priest.

The mixer is part of Eyespot’s Video Personalization Suite, which includes:

--  Hosted Rich Internet and Mobile Applications that let consumers view,
    upload and share videos online and via mobile, all from a publisher's own
--  Personalization features that allow consumers to easily mix
    professional and user-generated content
--  A library of more than 1,000,000 rights-cleared videos, music and
--  Instant monetization of in-stream ads from leading networks
--  The option to leverage the Eyespot Video Network for content
    syndication for added reach and visibility
--  Free (ad-supported) or low-cost monthly subscription offerings

For a video demo of how to implement Eyespot’s Video Personalization Suite, please visit: http://eyespot.com/partners/benefits/bundleDemo.html

Eyespot Corporation

Eyespot® is a video platform that provides Web video publishing as well as rich Internet and mobile applications to Website publishers of all sizes. The platform allows publishers to quickly and easily offer their users the ability to upload, personalize, and virally distribute ad-supported video content. The Eyespot Video Personalization Suite features drag-and-drop video production tools, mobile and broadband distribution capabilities, access to a library of over 1,000,000 rights-cleared videos, photos, and music, and instant monetization across an exchange of best-in-class rich media ad-networks. Eyespot is a trusted partner to more than 10,000 leading publishers in the music, film, broadcast TV, sports, and social networking sectors. For more information, visit www.eyespotnetwork.com.

Jim Kaskade

Jim Kaskade is a serial entrepreneur & enterprise software executive of over 36 years. He is the CEO of Conversica, a leader in Augmented Workforce solutions that help clients attract, acquire, and grow end-customers. He most recently successfully exited a PE-backed SaaS company, Janrain, in the digital identity security space. Prior to identity, he led a digital application business of over 7,000 people ($1B). Prior to that he led a big data & analytics business of over 1,000 ($250M). He was the CEO of a Big Data Cloud company ($50M); was an EIR at PARC (the Bell Labs of Silicon Valley) which resulted in a spinout of an AML AI company; led two separate private cloud software startups; founded of one of the most advanced digital video SaaS companies delivering online and wireless solutions to over 10,000 enterprises; and was involved with three semiconductor startups (two of which he founded, one of which he sold). He started his career engineering massively parallel processing datacenter applications. Jim has an Electrical and Computer Science Engineering degree from University of California, Santa Barbara, with an emphasis in semiconductor design and computer science; and an MBA from the University of San Diego with an emphasis in entrepreneurship and finance.