Eyespot partners with Paramount Pictures
Beginning with Action Thriller “Shooter” – Released in Theaters Nationwide March 23 – Eyespot Begins Series of Mash-up Campaigns Where Users Can Mix Official Paramount Footage and User Content
SAN DIEGO (March 7, 2007) – Eyespot Corp. today announced a new partnership with Paramount Pictures that will allow film fans to create their own “movie trailer mash-ups” by mixing the studio’s exclusive film footage using Eyespot.com’s online video editing technology. The announcement marks the first time Paramount has allowed users to play editor and create video mash-ups with its yet-to-be-released films.
Beginning with the upcoming action thriller, “Shooter,” starring Mark Wahlberg, an online contest announced today invites users into the “virtual” editing suite to create a customized trailer for the film by utilizing the simple-to-use editing tools on Eyespot.com – and rewards the creator of the best trailer with an Xbox 360™.
“I love the idea of fans using their creativity and talent to interact with my films in unique and innovative ways,” said “Shooter” director Antoine Fuqua. “By allowing people to jump inside the story and use their creativity to interact with the film, mash-ups represent a cool and progressive way to connect with audiences.”
Using Eyespot’s easy-to-use online and mobile applications, fans can create their own videos with upcoming feature titles. Fans can mix the studio’s exclusive film footage and sound track, as well as their own content.
“We invite the community to collaborate in Paramount and Eyespot’s online studio. This is a terrific new place for anyone with an eye for movies and a love for film. With the footage, music and effects provided by Paramount, coupled with our simple-to-use video editing capabilities, users can easily get into the online video mix,” said David Todd, VP of Marketing and Content of Eyespot Corp. “Show us your best work and be judged by your peers.”
Eyespot’s intuitive editing tools, combined with a rich catalogue of user-generated content available to the public, and a growing user-base allow anyone to create their own short film. For the “Shooter” promotion, Paramount will allow creators to choose from more than 20 exclusive film clips, as well as the official promotional trailer, sound effects, still photos, movie dialogue and music from the movie’s original score. Contestants can also upload personal music, photo, and video clips to mix in with studio content and enhance the already dynamic offering. Once mixed, the users’ short films can be shared via social networks, mobile phones or other online video sites.
“This represents an exciting step towards engaging the online community in a three-dimensional way. We see an untapped opportunity for viral promotion of our film through video mash-up and mobile campaigns leveraging user-generated content,” says Amy Powell, Senior Vice President of Interactive Marketing at Paramount. “It allows users to engage our properties across theatrical, home entertainment, VOD, and television releases. Our partnership with Eyespot, which begins with this “Shooter” promotion, signals a start to putting some creative control in the users’ hands.”
Throughout the “Shooter” contest, Eyespot members can watch submitted mash-ups and cast their vote online for the most artistic and creative film. At the completion of the contest, the user with the highest ranking “Shooter” video will win a prize package including an Xbox 360™ Console and three video games: “Call of Duty 3,” “Gears of War” and “Tom Clancy’s Rainbow Six Vegas.” Four runner-ups will receive official “Shooter” materials autographed by Mark Wahlberg.
“Shooter,” in theatres March 23, is an action-packed thriller starring Mark Wahlberg as Bob Lee Swagger, a former Marine Corps sniper who leaves the military after a mission goes bad. After he is reluctantly pressed back into service, Swagger is double-crossed again. With two bullets in him and the subject of a nationwide manhunt, Swagger begins his revenge, which will take down the most powerful people in the country. Antoine Fuqua (“Training Day”) directs.
For more information, official contest rules, and to watch and vote for favorite trailer mash-ups, visit: http://www.eyespot.com/promotion/paramount/shooter/. “Shooter” video mash-ups must be submitted online by March 26, 2007.
Eyespot changed the landscape of online digital media when it offered the world’s first suite of online video editing and remixing community applications, where consumers can easily upload, edit, mix together and share video clips, audio files or photos in one place online. The company was founded in 2005 by Jim Kaskade and David Dudas, technology and digital media industry veterans and is based in San Diego, Calif. The Company has been quietly developing a new video SaaS for online distribution, syndication, and monetization. It’s direct-to-consumer website, eyespot.com, and associated interactive applications are now offered for others to deploy on their own websites.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global company that produces and distributes filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading entertainment content company with prominent and respected brands including Paramount Pictures and DreamWorks. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, DreamWorks, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution.