Eyespot Gets Down and Dirty with CollegeHumor.com
Launches ‘World’s Dirtiest Film’ Contest Sponsored By AXE
Eyespot (http://www.eyespot.com) announced today that it is powering the CollegeHumor.com “World’s Dirtiest Film” contest, which the notorious body spray brand, AXE, is sponsoring as an integral part of its Fall AXE Shower Gel campaign. The contest launches from CollegeHumor.com on September 12th, 2007, and allows contestants to edit and submit their film shorts as quickly as they can create them.
The vast community at CollegeHumor.com will have the opportunity to mashup and upload video content utilizing Eyespot’s easy-to-use drag and drop interactive remixer platform. The videos will subsequently be published and voted on by CollegeHumor.com users to determine which video they like best.
CollegeHumor.com called upon Eyespot’s media mixing platform so contestants could easily edit their “dirty” films directly from their web browsers and use Eyespot’s immense pool of licensed content from record labels, Hollywood Studios, and television networks to make their own creations.
“This partnership is a perfect example of how brand integration can be further leveraged into a media campaign giving it more traction with the addition of user generated content coupled with a highly interactive technology offering,” said Jim Kaskade, CEO and co- founder of Eyespot. “It’s brilliant that AXE recognizes how much loyalty they can elicit from college kids by surrendering a little bit of their brand power into the hands of the online world.”
“Naughty, irreverent comedy is what thrives on our network,” said College Humor representative. “Eyespot’s solution provided us with a seamless means to enhance this campaign allowing our community to participate in a contest as dynamic as the ‘World’s Dirtiest Film’ contest.”
“Everyone loves our commercials, so we hope that by using the Eyespot mixer we can give our guys the opportunity to upload their own and make a name for themselves on CollegeHumor.com,” said Axe Representative. “We have the right location, the right tools, at the right time. CollegeHumor.com and Eyespot will deliver the kind of results we expect for our social networking strategy.”
User generated content (UGC) is one of the most significant trends in online media today and Eyespot’s solution provides a seamless means to enhance campaigns both with added interactivity and a new channel for monetization of content. According to Jupiter Research, revenues from UGC on social networking sites will grow 10 fold between 2007 to 2012 to $5.7 billion.
About Eyespot
Eyespot’s browser based solution fosters creativity and discovery while empowering consumers to play with copyrighted media without having to download clunky software or learn new skills. The drag and drop editing application allows anyone to upload, remix, and create new video from the community’s vast pool of popular and legally-accessible content ranging from movie, television, and music clips or from user generated content. The company has been selected as a trusted partner by many of today’s most compelling brands and media entities, including Paramount Pictures, NBA, Jive Records, among others.
About Unilever
Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe. Its portfolio includes some of the world’s best known and most loved brands including twelve €1 billion brands and global leadership in many categories in which the company operates. The portfolio features brand icons such as: Knorr, Hellmann’s, Lipton, Blue Band, Flora/Becel, Bertolli; Dove, Lux, Pond’s, Axe/Lynx, Rexona/Sure; Skip/Persil; Cif and Domestos. Unilever has around 206 000 employees in approaching 100 countries and generated annual sales of €40 billion in 2005. For more information about Unilever and its brands, please visit www.unilever.com.
About Connected Ventures
CV, parent of CollegeHumor.com was founded in 1999 and maintains an office in New York City. Our network boasts a monthly reach of more than 7 million unique persons, and we display over 200 million pages per month.
