Portfolio Companies On The Naughty and Nice List

Ho ho ho – gather ’round, here’s a seasonal CEO tale,
A short little story of VC and PE boards,
Creating their portfolio company lists of naughty and nice.

Santa has his system; so do boards when they meet,
Reviewing the numbers, the forecasts, the heat.
When growth starts to wobble or systems don’t scale,
That’s usually when a new chapter sets sail.

Because I don’t get called when all’s humming along,
I get called when something’s fundamentally wrong.
Strong product? Yes.
Great people? Sometimes.
But discipline, rigor, and rhythm?- not prime.

So here’s what boards tend to see at first glance,
When a company lands in a governance trance:

Naughty looks like:
Big dreams, small controls,
Hero-led execution and operational holes.
Metrics everywhere, but no shared source of truth,
SMB instincts chasing enterprise-proof.

Quarterly promises drift out of view,
Forecasts feel hopeful, but rarely come true.
Culture runs fast, but accountability’s thin,
And strategy bends to whichever voice wins.

But fast-forward a bit – with the right kind of grind –
And here’s what “nice” tends to look like in kind:

Nice looks like:
Culture before strategy, strategy before speed,
Clear ICP focus and boards that can lead.
Enterprise trust (yes, compliance is real),
Security, scale, and controls that appeal.

Finance as a weapon, not vibes or delay,
A cadence that drives how decisions get made.
From chaos to clarity, noise into signal,
Growth less emotional – more repeatable.

No magic. No myths. No silver-bell tricks.
Just systems, accountability, and hard-earned fixes.
The work isn’t flashy, but it compounds with time,
Turning “almost enterprise” into something refined.

So to VC partners, PE partners, board members too,
And talent partners searching for CEO leadership – this one’s for you.

If there’s a company that’s promising, but stuck in between,
Not broken – just overgrown, undisciplined, unseen –
You know where to find me when the timing is right.

Until then, happy holidays, enjoy some peace and some quiet,
And may all your portfolio companies
End up nice.

-Jim

P.S. Image: Sitting around the Board table – Venture Capitalists and Private Equity moguls Marc Andreessen & Ben Horowitz – Andreessen Horowitz, John Doerr – Kleiner Perkins, Reid Hoffman – Greylock / LinkedIn, Bill Gurley – Benchmark, Michael Moritz – Sequoia Capital, Stephen Schwarzman – Blackstone, Henry Kravis & George Roberts – KKR, Leon Black – Apollo Global Management, and David Rubenstein – Carlyle Group. Sora AI-Generated.

Jim Kaskade

Jim Kaskade is a serial entrepreneur & enterprise software executive of over 38 years. He was the CEO of Conversica, PE-backed leader in AI Automation solutions that help clients grow revenue. He successfully exited PE-backed SaaS company, Janrain, in the digital identity security space. Prior to identity, he led a digital application business of over 7,000 people ($1B). Prior to that he led a big data & analytics business of over 1,000 ($250M). He was the CEO of a Big Data Cloud company ($50M); was an EIR at PARC (the Bell Labs of Silicon Valley) which resulted in a spinout of AML AI company, Quantiply; led two separate private cloud software startups; founded of one of the most advanced digital video SaaS companies delivering online and wireless solutions to over 10,000 enterprises; and was involved with three semiconductor startups (two of which he founded, one of which he sold). He started his career engineering massively parallel processing datacenter applications. Jim holds an Electrical and Computer Science Engineering degree from University of California, Santa Barbara, with an emphasis in semiconductor design and computer science; and an MBA from the University of San Diego with an emphasis in entrepreneurship and finance.

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