Online Video Mixing Suite Entices Rights Owners to Leap Into Social Media Using Audible Magic’s Enabling Technology.
San Diego (May 7, 2007-) – Eyespot (http://www.eyespot.com) today announced the launch of the Web’s premier distributed video playground, which offers white label services to brands and portals to profit from user-generated media. Since launching a seamless media mixing platform for the NBA, in addition to partnering with Paramount Pictures and Jive Records, the swift startup has perfected an end-to-end solution to create a thriving community of social media creators while providing the opportunity to bolster the value of catalog and content assets.
Engaging fans with the opportunity to play with media offers online entities the chance to create new revenue streams while simultaneously promoting the discovery of new products, which communities energetically share.
“We’ve fine tuned and honed a complex suite of tools to offer a compelling service that will excite fans and end users while also addressing the justifiable concerns of entertainment giants,” said Jim Kaskade, CEO of Eyespot. “This represents a win-win for the online community and rights holders. Using Audible Magic’s content recognition solution as part of the Eyespot platform allows this media to be legally available to play with.”
The core of the platform is the mixing playground, which is an AJAX, web-based video editing tool so intuitive and easy to use that fans don’t have to download clunky software or learn new skills to create entirely original videos from their favorite clips, their own web cams, or from the community’s vast pool of legal content.
Music scoring is an immensely popular activity among mashup artists. In an effort to encourage record labels to participate with media sharing, Eyespot has partnered with Audible Magic, the leader in content recognition technology. The system ensures that recording companies can decide which songs they would like available for mixing promotions.
“Eyespot is building a unique network where premium content meets user-generated content,” said Vance Ikezoye, Audible Magic Founder and CEO. “Using our digital content recognition technology, Eyespot is enabling what we see as the first content playground on a massive scale, with online users interacting with content consistent with the rights holders’ rules.”
To further soothe the furrowed brows of copyright holders, Eyespot’s media suite also offers an administrative moderation tool to filter out any inappropriate media before mashups are available for embedding or sharing. The entire playground platform is designed to alleviate the security concerns of media owners so that fan favorites will be legally available for users to play with and share on social media networks and blogs.
Eyespot changed the landscape of online digital media when it offered the world’s first suite of online video editing and remixing community applications, where consumers can easily upload, edit, mix together and share video clips, audio files or photos in one place online. The company was founded in 2005 by Jim Kaskade and David Dudas, technology and digital media industry veterans and is based in San Diego, Calif. The Company has been quietly developing a new video SaaS for online distribution, syndication, and monetization. It’s direct-to-consumer website, eyespot.com, and associated interactive applications are now offered for others to deploy on their own websites.