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NBA Unveils “NBA.com Highlight Mixer”

Easy-to-Use Feature Powered by Eyespot Allows Fans to Create Customized Video Highlight Packages from 2007 NBA All-Star Game and NBA Season

Fans can Access NBA Game Clips, Photos, Team Logos and Popular Songs

New York (Feb. 20, 2007) – The NBA announced today the launch of the “NBA.com Highlight Mixer,” a new feature that will allow basketball fans to create customized video packages with top plays and highlights from the 2007 NBA All-Star Game and throughout the 2006-07 NBA season directly on NBA.com.

Powered by Eyespot, a leading developer of easy-to-use video editing and remixing tools, the “NBA.com Highlight Mixer” will provide fans with access to hundreds of NBA video clips from games, photographs of their favorite NBA players and team logos of all 30 NBA teams. Additionally, special effects and popular songs from record labels including Geffen, Drive-Thru, ATO, 1720 Records, Surfdog Records and Chime Entertainment will be available to be mixed into the highlight packages and set as background tracks.

The collection of video clips on NBA.com will be searchable and indexed by teams, dunks, jumpers, buzzer beaters, still photos and other options. Clips of new NBA games will be added each week, giving fans the ability to continually create new videos and share them with friends on NBA.com or through emailed or posted links that direct back to the “NBA.com Highlight Mixer.”

“The NBA.com Highlight Mixer provides our fans with easy-to-use editing tools along with the broadest selection and highest quality of NBA highlights on the Internet,” said Steve Grimes, Vice President of Interactive Services for NBA Entertainment. “Beginning with video clips from the exciting 2007 NBA All-Star our fans will be able to develop custom NBA video highlight reels of their favorite teams and players throughout the season.”

The “NBA.com Highlight Mixer” will provide fans with the ability to:

• Save favorite clips to their online media lockers

• Explore public galleries of video clips created by other fans

• Create groups with other fans for creating and sharing

• Rate highlight packages created by other fans

“Fans not only want to watch video online, but also interact with it and make their own video mixes. The NBA, with a website already rich in video content, saw the opportunity to reach sports fans in a new and unique way by offering video mash-ups,” said Laurie Racine, SVP of Business Development and Strategy at Eyespot. “Using Eyespot’s online editing tools, NBA fans now have access to high-quality official NBA videos and photos, straight from the source, allowing users to individualize and create videos of their own to watch and share with other fans and friends.”

Eyespot’s white label technology platform will be completely integrated into NBA.com, providing users with a seamless experience. The “NBA.com Highlight Mixer” will deliver all of the unique and innovative video editing features, including transitions and special effects that are also available to visitors on Eyespot.com.

About NBA.com

Launched in November 1995, NBA.com consistently ranks as one of the top sports sites on the Internet averaging more than 2.8 million daily visits, with more than 50 percent of its traffic coming from outside the United States. This season, the league’s Web site is providing fans with access to a full season of live NBA game webcasts through NBA LEAGUE PASS Broadband, a revamped fantasy section with new games, interactive fan elements and more broadband highlights than ever before through NBA TV Broadband.

Overall, The NBA has long been a leader in unveiling groundbreaking features that utilize the latest technologies, enhancing the overall NBA game experience for fans. The NBA was the first major professional sports league to offer live broadcasts of games on mobile phones (Jan. 2007), feature live games in high definition on its channel (NBA TV, February 2003), and deliver a live video webcast of a game (NBA.com, April 2001).

Launched in November 1995, NBA.com consistently ranks as one of the top sports sites on the Internet averaging more than 2.8 million daily visits, with more than 50 percent of its traffic coming from outside the United States. This season, the league’s Web site is providing fans with access to a full season of live NBA game webcasts through NBA LEAGUE PASS Broadband, a revamped fantasy section with new games, interactive fan elements and more broadband highlights than ever before through NBA TV Broadband.

About Eyespot

Eyespot changed the landscape of online digital media when it offered the world’s first suite of online video editing and remixing community applications, where consumers can easily upload, edit, mix together and share video clips, audio files or photos in one place online. The company was founded in 2005 by Jim Kaskade and David Dudas, technology and digital media industry veterans and is based in San Diego, Calif. The Company has been quietly developing a new video SaaS for online distribution, syndication, and monetization. It’s direct-to-consumer website, eyespot.com, and associated interactive applications are now offered for others to deploy on their own websites.

Posted in Broadband Video, SaaS.


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