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Category Archives: Advertising

The Internet has become a ongoing emerging source that tends to expand more and more. The growth of this particular media attracts the attention of advertisers as a more productive source to bring in consumer. A clear advantage a consumer has with online advertisement is that he or she has control over the item, choosing whether to check it out or not. Online advertisements also can offer various forms of animation. In its most common use, the term online advertising comprises all sorts of banner advertisement, e-mail advertising, in game advertising, and keyword advertising, on platforms such as facebook, Twitter, or Myspace has received increased relevance. Web related advertising has a variety of sites to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue. For the year 2012, Jupiter research predicted $34.5 billion in US online advertising spending.

My experience and interests lie with Internet and new media advertising. Having built a first-of-its-kind instream Internet video advertising exchange (aggregating many video adnetworks), I’ve spent over four years learning about “over-the-top” or IPTV advertising space. I believe the market is waiting for further disruption fueled by the success of properties such as YouTube.

  1. Is Local Online Video Advertising Going To Win over TV? January 16, 2009

    Posted in Advertising, Broadband Video, Broadcast Video.

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  2. PixelFish Acquires Video Applications Service Provider Eyespot December 19, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  3. Eyespot Launches Plug-and-Play Video Production Studio for Online Content and Website Owners September 16, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  4. Eyespot Expands Online Video Network; Selects Limelight Networks to Serve Middle Market August 14, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  5. Eyespot Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner May 29, 2008

    Posted in Advertising, Broadband Video, Digital Media, SaaS.

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  6. Demand Media Taps Eyespot Video Platform to Power ExpertVillage.com, Cracked.com and eHow.com May 1, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  7. Eyespot Shifts Focus to Mid-Tail Video Providers with Network Model April 28, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  8. Digital Action Sports Network to Launch Specialty Websites on Eyespot Video Platform April 25, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  9. Does Premium Viral Content Exist? April 10, 2008

    Posted in Advertising, Broadband Video, Digital Media, SaaS.

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  10. WestSideLax.com Adds Video to Lacrosse Website With Eyespot Video Platform April 9, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  11. FASTHockey Signs on to Eyespot Video Platform April 2, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  12. Total Recut Powers Movie-Buff Website With Eyespot Video Platform March 28, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  13. Eyespot Offers Seamless Migration to Publishers Transitioning From VideoEgg March 7, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  14. Eyespot Launches Off-the-Shelf Video Personalization Suite for Online Publishers March 6, 2008

    Posted in Advertising, Broadband Video, Mobile, SaaS.

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  15. Google Launches AdSense for Video Beta Program February 21, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  16. Google Extends Overlay Video Ads February 21, 2008

    Posted in Advertising, Broadband Video, SaaS.

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  17. Eyespot Adds Features to Video Personalization Suite February 20, 2008

    Posted in Advertising, Broadband Video, Mobile, SaaS.

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  18. Eyespot Customizes User Generated Content Playground for Advertising Industry July 31, 2007

    Posted in Advertising, Broadband Video, SaaS.

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  19. Eyespot and Tremor Media partner to deliver advertiser-friendly social media May 24, 2007

    Posted in Advertising, Broadband Video.

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  20. Eyespot Launches Media Mashup Moderation Platform for Copyrighted Video May 7, 2007

    Posted in Advertising, Broadband Video, Digital Media.

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