Back in September, I briefly mentioned a new generation of data-driven applications, which I also refer to as intelligent applications (a new cloud category and era being led by Infochimps). We recently made a formal announcement of our new Enterprise Cloud for Big Data, powering intelligent application development.
Now Forrester is the first analyst group to reinforce this new category – a category that is more than Business Intelligence, and more than just predictive analytics.
“Forrester uses the term ‘smart computing’ to define apps that, for instance, provide direct access to data for decision-making. It also includes data analytics and business intelligence in the category.”
Intelligent applications will fuel a component of the software market to the tune of $41 billion in 2013 (out of a total software market of $542B), increasing to $48 billion in 2014. There is a turning point beginning this year, where application development will begin to incorporate real-time stream processing and analytics along with ad-hoc query and batch analytics to create more sophisticated, interactive, intelligent web and mobile applications.
With the proper cloud infrastructure, companies can accelerate their development of smart computing apps, creating new SaaS products for their customers (B2C), and for other businesses (B2B).
One of the most interesting perspectives from Forrester’s report has to do with the leading intelligent application categories (below):
- Enterprise Vertical Applications: $51B
- Enterprise Process Applications: $118B
- Information Management Applications: $28B
- Desktop Applications: $32B
Also, many debate whether a few companies will corner the market with intelligent vertical SaaS applications, or whether enterprises will compliment SaaS applications will a large number of custom developed applications which leverage their internal domain expertise.
I suspect that because Big Data is still so new, enterprises will need to create value from their data by first launching new internally-generated data-driven applications.
“However the largest wave of Big Data value creation is still to come and it will focus on exploiting the infrastructure to create new applications that analytically optimize business processes.”
What do you think?